What It Takes To Rank On The Search Engines
Build Your Company’s Relevance and Create Value
As we work on ranking your company on the search engines, we focus our efforts on two things. Building your company’s relevance and adding value. The more relevant you are the better you will do on the search engines. The more value your company adds to the internet, the better you will do on the search engines. These two principles are what the search engines have always asked for and will continue to ask for. Although we do more than five types of services to get your company to Be Found online, we have five core services that are proven to increase your relevance and value.
Relevance & Value – Five Components
Social Branding – Articles – Press Releases – Business Directories – Secondary Sites
Social branding is really important when building your company’s relevance across the web. The more social accounts that your business has the more relevant you become to the search engines. The most popular and well known social platforms are Facebook, Twitter, Youtube, Google+, Pinterest, and Linkedin. But there are over 500 current social sites to list your business on and over 20 new social media sites launching every month.
Example social accounts:
Our team creates and distributes 500-700 word industry relevant articles for your company. These articles are often helpful articles that create value for the readers. They will also link to your company’s website which increases your company’s online relevance. Our team will be writing and rewriting multiple articles for you every month. These articles will be distributed to tons of different websites.
When the search engines see press releases about your company listed on news sites across the web, it makes you relevant. Good press releases add value to the news sites and to the web as a whole. Press releases are created and distributed strategically to a mixture of local and national websites.
Example press release:
By listing your company in the online business directories, you become a relevant business. By getting positive customer reviews, you create value. Our team will be hard at work every month listing your company on the hundreds of business directories that are online. It’s your job to make sure your clients give you great reviews though.
Portal websites, also known as secondary websites, are websites that are branded around your company and are designed to act as a portal to lead both humans and search engines to your website. These branded portal websites expand your company’s reach even further across the web making you really relevant. They also link to your main website which will pass any value that the portal site has to your main company website.