Analytics Overview Video
See Your Analytics
Here you can monitor everything from your website traffic to social media popularity. Log in with your BeFound.marketing username and password and compare your data. By default your data is displayed for the most recent 30 days, and growth is compared against the same time period from one year prior if the data is available. We highly suggest that you most recent analytics are compared each month with the year prior to get a more accurate view of lead generation growth that factors in variables such as seasonal changes.
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Navigating Your Analytics
Accessing Your Data
As a security measure, you will be required to log in below a second time to see your analytics. Your username and password is the same as your BeFound.marketing client dashboard login. Once logged you’ll see your dashboard. By default your dashboard will include information from your Google Analytics account. If you’d like to add more resources to your dashboard, for example your social media analytics, please fill out the form above and we’ll add it to your dashboard.
Analyzing Your Data
Once logged in you’ll see several things displayed. Below is a description of each. Please note that if your Google Analytics account has been active for more than one year you will see percentages listed by much of the data. A green arrow pointing up followed by a % displays the percentage increase from the same time period last year. A red arrow pointing down followed by a % displays the percentage decrease from the same time period last year. If you account hasn’t gathered data for more than one year, this data will simply not appear on your account.
Visits This Month includes several metrics of information in the graph over a 30 day period.
- “Pageviews” refers to the amount of pages viewed on your website.
- “Sessions” refers to the number of times someone visited your website.
- “Users” refers to the amount of users who visited your website (a user may have more than one session).
Referral Sources lists where your website traffic is coming from.
- “Search” refers to a visit coming from a Google search.
- “Campaign” refers to visits coming from a Google Adwords campaign click.
- “Direct” refers to visits directly typing in your home page.
- “Referral” refers to visits coming from another resource on the web such as Facebook, Yelp, etc.
Landing Pages lists the top pages your website users land on. This will almost always be listed as the symbol / which means your home page. Analyzing your top landing pages is useful when comparing multiple targeted markets to see which is more successful.
Exit Pages lists the top pages your website users leave from. This will also almost always be listed as /, meaning they left your website from the home page. Analyzing your top exit pages gives useful information regarding the traffic flow of your website’s users. This is helpful to see the quantity of people who left after viewing, for example, your contact or services page.